Samsung might finally come to its senses and launch OLED TVs next year

Last updated: December 28th, 2021 at 10:44 UTC+01:00

After exiting the OLED Tv set space, Samsung resisted launching new OLED TVs for almost a decade. It fifty-fifty ran marketing campaigns against LG'due south OLED TVs and the burn down-in factor associated with OLED panels. Even so, it seems like the company is finally coming to its senses, and it could unveil new OLED TVs next year.

According to a report coming out of Due south Korea, Samsung will unveil OLED TVs early adjacent year (probably at CES 2022) and launch them in European and N American markets in the start half of 2022. Information technology might likewise launch them in other Asian markets, but there has been no confirmation regarding the topic. The company has reportedly completed quality testing of TVs made using LG Display's OLED panels.

Samsung's budget OLED TVs could use LG's OLED panels

The company was expected to use Samsung Display's OLED panels, merely information technology couldn't make enough of them. Hence, the company's TV-making unit reportedly decided to use a dual-rail approach and buy OLED panels from LG Display and Samsung Display. The report states that LG'south OLED panels might end up in Samsung'south upkeep OLED TVs.

DSCC (Display Supply Chain Consultant) estimates that LG can manufacture effectually 8 one thousand thousand OLED glass sheets annually. Information technology is rumored that Samsung could be buying 1.v-2 million of those sheets for its own OLED TVs. The visitor could still use 8K MiniLED TVs equally their flagship models. With a combination of QLED, MiniLED, OLED, and MicroLED TVs making up its entire Television receiver lineup, consumers would have a lot of choices if they want to buy a Samsung TV.

In the coming years, the company is targeting to brand smaller-sized MicroLED TVs as its flagship TV products, offering the all-time of both worlds (contrast ratio and perfect blacks of OLED TVs and reliability and high brightness of LCD TVs). However, making smaller-sized MicroLED TVs with higher resolution at scale is very challenging.

Samsung Neo QLED TV

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